Privacy Policy

Data Controller: Practishop, S.A. de C.V., operating commercially as InsideOut Marketing (“InsideOut”, “we”, “us”), with registered offices in Mexico City, is the owner of this website and is therefore responsible for the use and protection of the personal data provided by users through this site. This Privacy Notice is made available in accordance with the Mexican Federal Law on the Protection of Personal Data Held by Private Parties and its Regulations.

Privacy Department Contact: contacto@iomkt.com

1. PRIMARY PURPOSES

The personal data collected will be used for the following purposes, which are necessary for the provision of the requested services:

• To receive and respond to messages submitted through website forms.

• To follow up on requests for information, demos, and proposals.

• To coordinate meetings and/or presentations (e.g., “Schedule a Meeting / Request a Proposal”).

• To manage the commercial relationship and the execution of contracted services.

2. SECONDARY PURPOSES

Additionally, and provided that the user does not object, personal data may be used for the following secondary purposes, which are not essential for the requested service but help improve user experience and engagement:

• Sending commercial, promotional, or advertising information.

• Commercial prospecting and market analysis.

If you do not wish your personal data to be processed for these secondary purposes, you may notify us at any time through the contact methods provided in this Privacy Notice.

3. PERSONAL DATA COLLECTED

For the purposes described herein, the following personal data may be collected through the website:

• Identification and contact data: name, company, job title (if provided), email address, and telephone number.

• Browsing data (cookies/similar technologies): IP address, device identifiers, language, time zone, pages visited, and interaction events.

InsideOut does not request or store passwords through its public forms.

If, in the future, we enable a talent recruitment area or brand ambassador/HPP projects, we may request résumé and employment-related information solely for recruitment purposes. In such cases, a specific supplemental notice will be published.

4. DATA COLLECTED AUTOMATICALLY BY THE WEBSITE

The website may automatically collect the following information:

• Session identifiers, usernames, and passwords.

• User’s preferred language.

• Technical information related to website navigation (browser type, operating system, among others).

5. LEGAL BASIS AND CONSENT

The processing of personal data is based on:
(i) your consent;
(ii) an existing or potential contractual relationship; and
(iii) legitimate interests related to the operation and security of the website (strictly necessary cookies).

6. ARCO RIGHTS (ACCESS, RECTIFICATION, CANCELLATION, AND OBJECTION)

Users have the right to:

• Access their personal data and understand how it is used.

• Rectify inaccurate or outdated personal data.

• Cancel personal data when it is not being used in accordance with legal principles and obligations.

• Object to the processing of personal data for specific purposes.

These rights are known as ARCO rights.

Procedure:
Please send an email to contacto@iomkt.com including: full name, preferred method for receiving a response, a copy of an official ID (or proof of legal representation), and a clear description of the right you wish to exercise and the data involved.

Response Time:
We will respond within a maximum of 20 business days. If applicable, the request will be fulfilled within the following 15 business days. These periods may be extended once, as permitted by law.

7. DATA RETENTION AND SECURITY

We retain personal data only for the time necessary to fulfill the stated purposes and applicable legal obligations, after which it is securely deleted or anonymized. We implement reasonable administrative, technical, and physical security measures to protect personal data.

8. MINORS

Our services are not intended for minors. If you believe that a minor has provided personal data without the authorization of a parent or legal guardian, please contact us so that such data may be deleted.

9. CONTACT

For any questions, clarifications, or requests related to this Privacy Notice, you may contact us through:

Email: contacto@iomkt.com
Website: www.insideout.marketing

10. CHANGES TO THIS NOTICE

We may update this Privacy Notice to reflect legal or business changes. The current version will always be available at www.insideout.marketing, along with the date of the latest update.

Last updated: January 19, 2026